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"TruckSkins are the best signage we've used in
years. They're our own unique 'traveling bill-board',
recognizable all over town. The advertising panels are
interchangeable w/ similar trucks in our fleet, which make
them economical...as well as an extraordinary way of getting
your message out."
Joe Reeb, Gizmo's Rentals
A truck graphics solution that lets
rent to own companies create and own a new advertising medium is attracting
some big-league attention.
TruckSkin®
is a patented, changeable 'second skin' vinyl outerwear for
truck bodies that allows rent to own companies to market their
products without paying the high cost of billboards (See
Samples). Unlike its 'rolling billboard' predecessors that
simply rented truckside as an advertising medium, TruckSkin
offers rent to own companies the ability to own the medium,
bringing recurring revenue and marketing potential.
General Motors Isuzu
Commercial Truck, LLC (GMICT) has been marketing TruckSkin to its
low-cab forward dealers since 2003. GMICT Marketing Communications Manager
said, "We are encouraging our dealers to utilize TruckSkin
because we see the marketing power in owning a billboard that
can viewed by thousands of potential customers each day."
TruckSkin Vice President Joe Lapekas said, "More and more
companies are discovering that their fleets represent untapped
advertising potential, and turning to TruckSkin."
Since its launch in 2001, TruckSkin has signed
deals to 'skin' trucks or entire fleets for several
manufacturers and retailers, including Proctor & Gamble, Gallery
Furniture, Pepe's, Georgia Crown Spirits, Piano Nation, and
more.
Since 2002, every newly-manufactured
Morgan truck van body has
been factory-equipped with TruckSkin hardware, ready to accept
TruckSkin panels. Other van bodies can be retrofitted at many
GMC, Chevrolet, Isuzu, Morgan or other authorized dealers to
accept TruckSkin panels. Unlike conventional decals, TruckSkin
panels offer virtually unlimited visual potential that can be
ordered and designed simply. In addition, TruckSkin provides
protection from rigorous over-the-road wear and tear, shields
the body from harmful UV rays and can be easily changed or
updated by the owner.
Fleet owners have the flexibility to add, remove, or change the
"skin" as often as they wish. Ordering new skins is done through
a toll-free number or at
www.truckskin.com. Simple installation can be completed in
less than one hour.
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