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Bright, colorful
and professional-looking price tags on sofas, lots of seasonal
attention-getting signs hanging from the ceiling, and BOLD
window signs create a festive mood and draw instant attention to
your sales message.
Only 30% of all buying decisions are made
by consumers before they
enter your store. Chet Pensak, president of
Inform Print &
Promotions, says store signage is consistently the best return of all
advertising investments. "Whether a Rent to Own or retail
location, proper merchandising and in-store signage is your
most-influential and inexpensive 'silent salesperson' that
influences 70% of impulse sales."
"Signs are inexpensive and require no sales-training or health
insurance, yet they get your sales message across instantly to
every passer-by and every potential customer that enters your
store," explains Pensak. The end result is always the same -
inexpensive signs pay for themselves with the first sale and
continue to motivate prospects to become buyers.
Bright, colorful and professional-looking price tags on sofas,
lots of seasonal attention-getting signs hanging from the
ceiling, and BOLD window signs create a festive mood and draw
instant attention to your sales message and special pricing.
Signage can change the entire look and feel of your location.
"Keep your sales floor fresh by changing signs frequently,"
Pensak advises. "Signage should be changed to coordinate with
holidays, seasons, and events. Clearance, Floor Samples or
Close-Out signs to direct thrifty customers to clearance items
and bonus buys."
InForm Print and Promotions is a supplier of seasonal sign kits,
static-cling and LED window signs, and price tags for both RTO
and retail dealers. For a complete catalog of signs and over
150,000 promotional items visit their newly updated and expanded
website at www.rtoforms.com
or call 888-786-3676.
For more information contact
Chet Pensak
Phone: 888-786-3676
E-mail: chet@rtoforms.com
Fax: 800-550-1554
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