Spanish-speaking listeners comprise a huge and growing part of our listener base.
Alfredo Alonso, senior vice president, Hispanic Radio for Clear Channel

The increasing availability of HD Digital Radio in the United States has resulted in an explosion of new Hispanic channels. Many stations whose primary format is in English are launching HD2 multicast channels that broadcast in Spanish. Markets that contain large Hispanic populations have particularly benefited from the HD multicast stations. In the Los Angeles market alone, there are twelve frequencies broadcasting Hispanic formats, where prior to the introduction of HD Radio, there were only three.

The additional  HD Radio frequencies have increased the quantity and quality of Hispanic content. In some cities, there is almost the same amount of formats available in Spanish as there is in English. These outlets offer rent-to-own companies and other specialty retailers additional marketing opportunities.

"Spanish-speaking listeners comprise a huge and growing part of our listener base," said Alfredo Alonso, senior vice president, Hispanic Radio for Clear Channel. "Now, with the additional programming available with HD, we are able to provide these listeners with a broad range of content that is specifically directed to them, in their native language -- all in improved digital-quality sound. This is a very exciting time to be programming Hispanic radio formats."