It was important that we develop a program that rewards our customers in a real way and is not restrictive to only a limited number of awards.
Rob Kalman, VP of Marketing, SED International

SED International, a leading supplier of consumer electronics (CE) and computers to the rent-to-own sector, announced a new incentive program - SED Rewards - that pays dollars back for purchases of electronics and computer technology products. Points are loaded onto an American Express branded SED Rewards Card which can be used at over 180 merchants, including SED.

"We are excited to introduce an incentive program which provides real value for our customers," said Jonathan Elster, Executive Vice President of SED International. "We are always looking for ways to add to our core offerings and customer benefits." SED is known for delivering high levels of service through dedicated account representatives, customized programs, and a philosophy of close partnership with both its customers and vendors.

Customers can register for the SED Rewards program now, with point accruals beginning on January 1st, 2008. Program details can be obtained through the company’s account representatives at any of SED’s five US locations.

"It was important that we develop a program that rewards our customers in a real way and is not restrictive to only a limited number of awards," said Rob Kalman, VP of Marketing for SED International. "Some programs of this type give you points that can be traded in for specific prizes. With American Express, we are able to give real dollars that can be spent in a myriad of ways."

SED International recently announced that JVC products would be available for purchase via Nationwide Nationwide Marketing Group's (NMG) Warehouse Direct fulfillment and distribution program (see story).