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Mow Down the Competition
9/1/2014
By RTO Online - The rent to own industry's trade website
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See Poulan in booth 3038 at RentDirect PrimeTime!
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Poulan Outdoor, North America’s leading manufacturer of lawn and garden equipment, helps RentDirect members gain agreements with a nontraditional rental category

Poulan Outdoor, North America’s leading manufacturer of lawn and garden equipment, helps RentDirect members gain agreements with a nontraditional rental category
Poulan Outdoor, North America’s leading manufacturer of lawn and garden equipment, helps RentDirect members gain agreements with a nontraditional rental category - contact Todd Gay at 706-826-6902 for more information.
Contact:
Poulan
Todd Gay
706-826-6902
Booth # 3038

For years, consumer lawn care equipment remained firmly entrenched as a retail-only category. Sure, you could rent some equipment from the local rental yard, but never from the same store where you'd go to rent a sofa.

However, for those rental dealers willing to experiment with Poulan lawn care products, this new category has helped them, pardon the expression, mow down the competition.

"There is a great opportunity for rental dealers to bring in our merchandise without taking up precious showroom space. The most successful operators display the riding mowers outside the store, exactly like the big-box retailers do," said Todd Gay, Sales Manager for Poulan Outdoor.

The entire line of Poulan merchandise that is available to retail stores is available to rental dealers, as well. That includes riding mowers, walk-behind mowers and hand-held items like chain saws, trimmers, blowers and more. Poulan manufactures under three brand names – Poulan, Poulan Pro and Weed Eater. That makes the company the largest producer of outdoor power equipment in the world.

"This RentDirect show will give us a chance to show off our improved tractor features, including a 16" turning radius (down from 18"), easy sliding adjustable seats and additional leg room. Plus, we now offer a foot pedal hydrostatic transmission so that using one of our lawn tractors is more like driving a car. Both our 42" and 46" Poulan Pro tractors are considered 'Best in Class' because they offer the most features of any tractor at their respective price points."

Each Poulan item is carefully designed to offer just the right combination of features for a wide range of needs. Every product is backed with a full warranty and is built with Poulan's tradition of quality and pride in being made right here in the USA.

Poulan sell-through data proves that rental stores that merchandise lawn care equipment year-round achieve a consistently higher number of agreements on rent than those who treat the products as a seasonal category. For decades, Poulan products have made work easier for millions of satisfied customers. Now they say they're also ready to make higher profit margins easy work for rental dealers.

Poulan - contact Todd Gay at 706-826-6902 for more information.

POINT DIRECT: Poulan products represent more than a 50% market share of the outdoor power equipment industry

Poulan is a proud participant in the 2007 RentDirect PrimeTime! buying Show, August 19-22, 2007 at the Venetian Hotel in Las Vegas, Nevada. Rent to Own dealers should contact James MacAlpine at 336-714-8802 or jamesm@nationwidegroup.org for more information on joining RentDirect, the nation's largest rent to own buying group.

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RTO Online is the official channel for Rent-to-Own Industry News and the only independent source of news for the rent-to-own, rental-purchase, lease-purchase trade. RTO Online (Rent to Own Online) represents the choice of the entire RTO Industry for trusted information, as it happens.

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