Quality Rentals of Tacoma Washington contracted with Imagery marketing Consultants to produce a Spanish language television commercial. The recently completed 30 second spot titled "$10 today" starred local talent Myrella Parente.

Quality rentals employee Cecelia Williams provided script review and final edit recommendations to assure pronunciation and inflection was accurate throughout the spot. View the commercial online here

Hispanics represent the fastest growing demographic in the nation. Rent Way developed an entire website in Spanish and in 2003, Rent a Center announced announced plans to better connect with this growing market.

(Originally published April 2003)
Ann Davids
Rent a Center Vice President Advertising
“Extensive research over the past year has given us new insight into how we should relate to our Hispanic customers. We needed to connect better with this particular audience, so we tapped into the way they live and shop. And now, the spots give the Rent-A-Center message a more cultural relevance.”

Rent-A-Center’s campaign was created in conjunction with The Lucero Group, a Dallas-based Hispanic marketing agency and shot locally by Dallas production company Moving Pictures.