We are placing our new stores in high profile locations that cater to a diverse clientele, not just the rent-to-own customer. In doing so, we are achieving greater success by attracting a clientele that has the ability to pay cash for exotic tires and wheels that previously were not available except in large metropolitan cities.
Tyner Reeves, Director of Operations, Discover Rims

Discover Rims, a Salt Lake City, UT based franchisor of Rent to Own Custom Wheel stores, announced that the company will open it's third company owned store in November. According to John B. Prince, Founder and President, "This new store is located north of Salt Lake City in Clearfield. It will be the largest store that we have opened and will allow us to expand on opportunities to showcase our unique marketing and promotional abilities." The new store has over 7,000 square feet, with over half of that being used for the showroom.

Why such a big store? Prince explains that the customer who wants to purchase tires and wheels is different from the traditional home furnishings rent-to-own customer. "In this business, instant gratification plays a huge role in being successful. In anticipation of this desire, we have expanded our showroom floor space to allow us to showcase more styles of wheels, in complete sets, than most other competitors. When a customer walks into a Discover Rims store ready to buy, we have the inventory available to offer several choices for more than 80% of the vehicles on the road. This compares to several hours up to several days for other retailers. We accomplish this by providing extensive training to our employees and our franchisees regarding the styles, sizes, bolt patterns and offsets to meet this demand."

According to Tyner Reeves, Director of Operations, "We are placing our new stores in high profile locations that cater to a diverse clientele, not just the rent-to-own customer. In doing so, we are achieving greater success by attracting a clientele that has the ability to pay cash for exotic tires and wheels that previously were not available except in large metropolitan cities." Reeves went on to say, "We have wheels in stock to fit Mercedes-Benz and BMW to name a few. Our clean, bright showrooms and national branding is taking tires and wheels and placing them in a location within reach of a significant number of customers, both retail and rent-to-own. We offer a business opportunity that anyone would be proud to purchase from, and a franchisee would be proud to own.

Some of Discover's key selling points are 120 days same as cash and mounting, balancing and valve stems are included in the price. "There are no hidden charges. Very few others, if any, can say that," says Reeves.

For information regarding owning a Discover Rims franchise and available territories, please call 1.866.MAX.RIMS (629.7467) or info@discoverrimsfranchise.com.