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Between
1998-2003, Hispanics were responsible for more than
one-third (34.6%) of the growth in expenditures for
furniture
Hispanics in the United States,
the fastest-growing minority group, are increasingly the major
driving force behind revenue growth in many consumer product and
service markets, according to The U.S. Hispanic Market, a new
report from market research publisher Packaged Facts, a division
of
MarketResearch.com.
Hispanics were responsible for 15.6% of the growth in
aggregate consumer expenditures that occurred between 1998 and
2003, the report noted. Total spending by Hispanic households
increased by $140 billion during this period. Looking at
specific markets, the report found that, between 1998-2003,
Hispanics were responsible for more than one-third (34.6%) of
the growth in expenditures for furniture.
Packaged Facts estimates that the buying power of the
Hispanic market is currently $766 billion, and will approach
$1.1 trillion by 2010.
"Although much has been written about the exploding Hispanic
population in the U.S., we're only now starting to appreciate
the true impact this growth is having in the marketplace," said
Don Montuori, publisher of Packaged Facts. "Hispanics will
account for one-sixth of the U.S. population by 2010, and no
company can afford to overlook these consumers."
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