By Albert Turic - AMCASE

The design strategy of creating an idea filled, aspirational shopping environment, has struck a chord with customers accustomed to branded lifestyle shopping and dramatic TV home makeovers.

From RTO Magazine's RTO How 2 Series

Integrating Flat Panel TV, Home theatre, Gaming and Computer technologies presents exciting new revenue opportunities for the rent-to-own industry. see video

Integrating Flat Panel TV, Home theatre, Gaming and Computer technologies presents exciting new revenue opportunities for the rent-to-own industry.

But creating the right environment - a blending of high style, presentation, performance, versatility and security is the key to making it happen.

Style: Start with a mix of natural materials, a fresh color palate and a splash of accent lighting to create a welcoming “at home” feeling throughout the entire store. Select accent wall areas that can be refinished now and then to give your store a renewed look.

The design strategy of creating an idea filled, aspirational shopping environment, has struck a chord with customers accustomed to branded lifestyle shopping and dramatic TV home makeovers.

Applying this strategy to your TV and electronics area will create a home entertainment experience – not just a TV department.

Now that LCD and Plasma have become an approachable choice for more and more consumers, a high performance TV wall will be your stores most exciting destination and the heart of a complete entertainment environment.

Combining it all seamlessly while keeping products secure, accessible and performing at their peak can be a challenging task in an environment where constant change is the norm.

The answer: State of the art display fixtures that are versatile, modular and designed to accommodate a variety of product presentation requirements.

No longer content to sit on shelves, today’s home entertainment products want to hang, swivel, surround, interconnect and dazzle.

Presentation: Much of the allure of the flat panel screen is as much in its “picture on the wall” magic as in its stunning picture quality.

A successful TV wall needs to be adaptable to both a hanging and shelved presentation.

Small screens, perfect for the bedroom and kitchen counter are great on shelves and existing inventories of CRT’s still need a place to go, but nothing draws a crowd better, and closes deals faster than your biggest flat panel mounted on the wall and thumping out the latest action movie trailer through a hot Home Theatre System! Add an overhead canopy, turn down the lights, plug in a popcorn machine and let your customers relax in your latest home theater seating or living room group.

Your display system should set the stage for products to perform and show at their very best.

What a package! A powerful presentation like this requires the right display tools for the job. Your display system should set the stage for products to perform and show at their very best. For example: A dark color background and subdued lighting allows the picture be the star while providing a unified look to the overall display..

And by breaking up that continuous wall of products with an accent feature section of a different finish, you can create a perfect stage for that total entertainment experience.

Performance: As screen sizes continue to increase picture quality plays an even greater role in a customer’s decision to step up to the next level.

An HD DVD player and an HDMI connection to a 1080p set will allow customers to experience the full range of entertainment possibilities and provide you with the opportunity build the transaction by adding a high end gaming console, HD DVD Player or Home Theatre Package.

The question of “What’s on TV?” has never been more important. Controlling the content of your “video wall paper” will insure that only your message gets through not your competitors commercials.

Branding your store with a TV spot designed to reach only customers in your market can be remarkably inexpensive and quickly establish your brand as a major player.

Versatility: Changing seasonal products, fluctuating inventory levels, new product introductions and special promotions require fixturing that is versatile and easy to reconfigure as your display needs demand.

Designed for easy relocation and expansion, a modular fixture system is the right answer for the leased space of a growing business. Readily available components will make changes and additions easier and avoid the problems of on site construction.

Customer service areas; The Customer Service Counter - It’s where introductions are made, information exchanged, agreements are signed and hands are shaken. It’s the customer’s first and last impression of the store.

Tailoring this vital piece of furniture to your businesses needs is crucial to smooth daily operations and your customer’s impressions.

Combining stand up Transaction counters, work counters, showcases and a closing desk in one well designed configuration, will keep operations centralized, assure security and help establish your brand image right out front.

Coordinating design features and finishes between the two largest fixed furnishing items in the store -the Customer Service Center and Home Entertainment Wall is an opportunity to establish a branded environment uniquely your own.

Amcase has developed modular solutions for complete RTO store interior packages including Electronics and Appliance fixturing, Customer Service Counters and Modular Office Casework.

For more information
Contact Amcase : 888.396.9060
Albert Turick ext 121 albert@amcase.com
Chris Hodges ext 107 chodges@amcase.com
www.amcase.com