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Bedroom
furniture and mattress rentals are the most highly requested
furniture items at ColorTyme right now, but calls from people
who want to rent living room furniture are also increasing.
Albert Kohut, VP Operations, ColorTyme
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Photo RTO Online |
| Albert Kohut, VP Operations,
ColorTyme |
ColorTyme,
America's oldest franchisor of rent-to-own furniture, appliance
and electronics stores said today its franchisees reported an
increase in furniture rentals during the first three months of
2009, even though traditional retailers held huge after-holiday
clearance sales on big-ticket items such as bedroom furniture,
living room, furniture, and dining room furniture.
"In this economy, consumers appear to be avoiding large cash
outlays and refraining from putting large purchases on their
credit cards," said Albert Kohut, ColorTyme's vice president of
operations. "Instead, it seems many people are being cautious
and are choosing to rent their furniture and other durable goods
rather than buying them outright."
Albert Kohut, who until recently was Vice President of New
Business Development for retail furniture giant W.S Badcock,
joined ColorTyme as vice president of operations
in November of 08 (see
story).
"If a ColorTyme customer loses a
job or faces other financial distress, they can suspend their
rent-to-own furniture contract until they get back on their
feet," Kohut said. "We'll pick up the furniture and give them
credit for every penny they have spent when they are once again
ready to resume their furniture rental agreement."
"Bedroom furniture and mattress rentals are the most highly
requested furniture items at ColorTyme right now, but calls from
people who want to rent living room furniture are also
increasing," Kohut said.
About ColorTyme
ColorTyme, Inc., founded in 1979, is America's oldest franchisor
of independently owned-and-operated rent-to-own stores.
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RTO Online is the official channel for Rent-to-Own Industry News and the
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