BriteLite will officially make its debut at the upcoming Nationwide PrimeTime! Show in Las Vegas next week (August 17-20), where it anticipates interest on a national scale.

Photo RTO Online

Ray Oribello, BriteLite's Vice President of sales and marketing.

The handful of Rent to Own (RTO) dealers who were introduced to the BriteLite professional DJ-kit earlier this year at the March RentDirect Nationwide PrimeTime! Show instantly recognized its potential for the industry.

A new concept in rental-purchase products, DJ kit promises a variety of uses than can be priced very affordably for the customer while offering value to the dealer.

Since that first introduction, BriteLite has tested the waters in the Southwest U.S. and Mexico and is now featured in over 80 stores. BriteLite will officially make its debut at the upcoming Nationwide PrimeTime! Show in Las Vegas next week (August 17-20), where it anticipates interest on a national scale.

Ray Oribello, BriteLite's Vice President of Sales & Marketing, says BriteLite offers a good product that is versatile, durable and functional. Primarily a set-up for part-time DJs, with lights and sound, its plug and play DJ Pack 3000 comes with everything necessary to also host a private party, a karaoke event, or for personal use as a very high-powered stereo.

"Dealers who have tested it have been impressed," Oribello said. "It is affordable and offers the customer the choice of paying the same price for a rack stereo system or a BriteLite DJ kit that has multiple uses and is much more powerful. The rental dealer realizes great value, with an expected rental rate of $40/wk or $130-$150/month at 24 months. Dealers like an added twist: they can rent it out short-term for special events or in a longer term rent-to-own contract to generate additional revenue."

Oribello adds that the kit is easy to operate and also includes a manual and training video in English and Spanish. "We expect both the concept and the product to take off. It seems perfectly suited to RTO and will offer dealers some very interesting and profitable options. We can hardly wait until the PrimeTime! Show."

For more information on the BriteLite DJ kit, contact Ray Oribello, Vice President of Sales and Marketing, BriteLite Enterprises, 888.604.8881 Sales, 310.684.3190 Office.