M.A.'s skills give us new capabilities to tell the ColorTyme and RimTyme story to the franchise community, rent-to-own industry, and our franchisees' customers in the communities we serve.
Bob Bloom, President, ColorTyme

M.A. Hancook. ColorTyme recently held it's first Summer Retreat on Lake George. See all 248 photos from the Retreat here.

ColorTyme, Inc. has hired Mary Ann ("M.A.") Hancook to head up its corporate communications and public relations initiatives for the ColorTyme and RimTyme brands, the company said today. Ms. Hancook comes to ColorTyme with more than 20 years of experience in corporate and marketing communications, public relations and stakeholder/customer relations for national and international retailing, technology and non-profit organizations.

"M.A.'s skills give us new capabilities to tell the ColorTyme and RimTyme story to the franchise community, rent-to-own industry, and our franchisees' customers in the communities we serve," said ColorTyme President and CEO Bob Bloom. "M.A. will be helping us develop and disseminate information about the unique ColorTyme and RimTyme propositions."

Ms. Hancook comes to ColorTyme from corporate communications and PR posts at Half Price Books and Intervoice, Inc., where she served as director of communications and public relations. She has also headed PR, communications and customer/provider relations initiatives for global brands such as Siperian, Sterling Commerce, Komen for the Cure and Zale Corporation.

"I'm thrilled to become part of the rent-to-own industry's most dynamic franchisor," said Ms. Hancook. "ColorTyme's locally-owned-and-operated premise stands out among the national rent-to-own brands."

Ms. Hancook's immediate tasks at ColorTyme will include developing strategic and tactical communications and public relations plans for ColorTyme and RimTyme, and for the company's new and existing franchisees. She will also work to enhance ColorTyme's identity in the rent-to-own industry and the company's position as a leader in rent-to-own franchising.

ColorTyme is America's oldest franchisor of rent-to-own stores in the $7 Billion rent-to-own (RTO) marketplace. The company's franchisees operate 210 rent-to-own/rental-purchase stores in 34 states. RimTyme, the company's custom wheels and tires subsidiary, operates an additional 14 stores in seven states. ColorTyme is a subsidiary of Rent-A-Center (NASDAQ: RCII), the largest Rent-to-own company in the world.