This e-mail marketing program empowers our ColorTyme franchisees to connect with their customers.
Amy Woods, Director of Marketing, ColorTyme

"I was looking for a new refrigerator. So I went to ColorTyme.com and signed-up for the e-mail coupons. About a week later, I received a message saying I had won," said Melissa Payne, a resident of Chesterfield, Va., and the winning customer of the ColorTyme $500 E-mail Sweepstakes. "What's great is that I did eventually go to my local ColorTyme store, in Richmond, to get my refrigerator."

Every day in May and June, rent to own customers entered to win by visiting ColorTyme.com. Once they were on the Web site, they could then submit their zip code to find their closest ColorTyme store and then select "Sign-Up For E-mail Specials."

Due to the success of the Sweepstakes, ColorTyme will be looking to repeat it again next year to encourage more customers to sign-up to receive e-mail specials. In the meantime, customers can still register to receive e-mail offers that include coupons and relevant news related to rent to own electronics, furniture, appliances and computers.

"We were so happy that one of our customers won the Sweepstakes," said Shawn Adams, assistant manager for the ColorTyme store in Richmond. "The franchise owners – Tony and Tanya Nickolas – celebrated with Melissa on winning the $500. She's also the proud of owner of a new refrigerator, which we helped her with."

ColorTyme has added 114 new stores and 50 new franchisees in the last five years. See recent video interviews with ColorTyme franchisees here.

Simply by registering, subscribers initially receive an e-mail coupon for one free week of rent at their local Hometown ColorTyme store.

"This e-mail marketing program empowers our ColorTyme franchisees to connect with their customers," said ColorTyme Director of Marketing, Amy Woods. "The $500 E-mail Sweepstakes is something that we do, as the franchisor, to help excite our franchisees' customers. We've received a lot of great feedback and registration to the e-mails has increased. Plus, it's always a pleasure to tell somebody that they've won $500."

ColorTyme, Inc., founded in 1979, is America's oldest franchisor of independently owned-and-operated rent-to-own stores. The company has added 114 new stores and 50 new franchisees in the last five years. Today, ColorTyme franchisees operate 203 rent-to-own stores in 33 states, and the company's custom-wheels-and-tires franchise brand, RimTyme, operates 24 stores in 11 states. ColorTyme is headquartered in Plano, Texas, and is an independent, wholly owned subsidiary of the largest RTO company in the world, Rent-A-Center (NASDAQ: RCII).