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Related articles
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Samsung Appliances Dominate J.D. Power Customer Satisfaction Study |
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The study
measures customer satisfaction based on ease of use, features, operational performance, styling and feel, warranty, and price.
According to the J.D. Power and Associates 2009 Laundry
Appliances Study and the J.D. Power and Associates 2009 Kitchen
Appliances Study, both released today, Samsung ranks highest in customer satisfaction
for washing machines and dryers. Among kitchen appliance manufacturers, Samsung ranks highest for
refrigerators, Kenmore Elite ranks highest in satisfaction with
dishwashers and LG ranks highest for ranges/cooktops/ovens.
Laundry Appliances Study
The Laundry Appliances Study measures customer satisfaction
with clothes washers and dryers based on performance in six
factors: ease of use; features (such as the number of settings
available and appliance capacity); operational performance
(including energy efficiency, noise level and how well the
appliance functions); styling and feel; warranty; and price.
Washers
Samsung ranks highest in satisfying customers with clothes
washers, achieving a score of 834 on a 1,000-point scale,
Samsung performs particularly well in four of six factors:
operational performance; ease of use; features; and styling and
feel. Following Samsung in the rankings are LG (818) and Kenmore
Elite (812).
Dryers
Samsung ranks highest in customer satisfaction with clothes
dryers for a second consecutive year with a score of 842, and
performs particularly well in five of six factors: operational
performance; ease of use; price; styling and feel; and features.
LG (826) and Kenmore Elite (823) follow Samsung in the rankings.
Kenmore Elite performs particularly well in the features factor.
Kitchen Appliances Study
The Kitchen Appliances Study measures customer satisfaction
in three segments of kitchen appliances: dishwashers;
refrigerators; and cooktops/ranges/ovens. Customer satisfaction
is measured based on performance in six factors: operational
performance (including how well the appliance functions, noise
level and energy efficiency); operational features (such as the
number of settings available and appliance capacity); ease of
use; styling and feel; price; and warranty.
Refrigerators
For a fifth consecutive year, Samsung ranks highest in
satisfying customers with refrigerators. Samsung (822) performs
particularly well in three of six factors: operational
performance; operational features; and styling and feel.
Whirlpool Gold follows Samsung in the rankings with a score of
815 and performs particularly well in the ease of use and price
factors. LG (807) ranks third and performs particularly well in
the warranty factor.
Dishwashers
Kenmore Elite ranks highest in customer satisfaction with
dishwashers with a score of 810. Kenmore Elite ranks highest in
two of six factors: ease of use and features. Bosch (802) and LG
(799) follow Kenmore Elite in the rankings. Bosch performs
particularly well in the operational performance factor, while
LG performs particularly well in the warranty factor.
Cooktops/Ranges/Ovens
Among manufacturers of cooktops, ranges, and ovens, LG ranks
highest with a score of 806, and performs particularly well in
three of six factors: operational performance; styling and feel;
and warranty. Following LG in the rankings are Frigidaire (801)
and Kenmore Elite (800). Frigidaire ranks highest in the ease of
use and price factors, while Kenmore Elite ranks highest in the
features factor.
Other Industry Findings
In all appliance segments included in the two studies, the
importance of price in the appliance purchase decision and as a
driver of customer satisfaction has increased notably from 2008.
"Consumers are scrutinizing the value of new appliance
purchases much more carefully than in recent years," said Dale
Haines, senior director of the real estate and construction
industries practice at J.D. Power and Associates. "Fortunately
for consumers, most major appliance brands produce highly
reliable products, so good values can be found at a wide range
of price points."
The 2009 Laundry Appliances Study is based on responses from
more than 4,000 consumers who purchased clothes washers and more
than 3,800 consumers who purchased clothes dryers from a retail
store, their new-home builder, or received one through other
means (such as a gift) during the past 24 months. The study was
fielded between March and April 2009.
The 2009 Kitchen Appliances Study is based on responses from
3,387 consumers who purchased dishwashers, 4,067 consumers who
purchased cooktops/ranges/ovens and 4,247 consumers who
purchased refrigerators through a retail store or their new-home
builder, or received one through other means (such as a gift)
during the previous 24 months. The study was fielded between
March and April 2009.
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