Given the state of the economy, it is essential for SED to play a much more meaningful role in educating our dealers and resellers on ways they can counteract price and margin erosion endemic to computer tech products.
Jonathan Elster, President and COO, SED

Photo/Dallas Cowboys

Rowdy, the official mascot of the Dallas Cowboys.

Last month, SED International hosted a special invitational event at the House of Blues in Dallas, Texas to provide computer and consumer electronics dealers with business building ideas; sneak peeks at new products coming to market; and insight into emerging consumer and market trends.

The event,  attended by 220 dealers, vendors and SED officials, is the second in a series of "Road Shows" hosted by SED over the next several months to educate dealers and resellers on the advantages of diversifying their product offerings and proactively expanding their businesses. The first Road Show was held in Birmingham, Alabama in late February.

In Dallas, SED was joined by Acer, AOpen, Channel Master, Cisco's Flip Video, Clickfree, CyberPower, Gigabyte, HiFi Works, Inland, IOGEAR, Kingston, Microsoft, Mobile Edge, MSI, Panasonic, ProMounts, Samsung, SIIG, TomTom, Transcend and Western Digital, who showcased and demonstrated new technologies and products available through SED. Rowdy, the Official Mascot of the Dallas Cowboys, made an appearance.

One of the products that impressed attendees was the Flip Video pocket-sized camcorders. "Flip Video camcorders are certainly one of SED's most popular products this year," said Tom Roper, Vice President of Consumer Electronics Purchasing at SED.

Commenting on SED's Road Show strategy, Jonathan Elster, President and COO at SED, said, "Given the state of the economy, we understand that it is essential for SED to play a much more meaningful role in educating our dealers and resellers on ways they can counteract price and margin erosion endemic to computer tech products by diversifying into consumer electronics, while also empowering them with ideas on how they can create much richer and convenient shopping experiences for their customers."

Founded in 1980, SED International Holdings, Inc. is a multinational distributor of computer technology, wireless communications and consumer electronics products.