There is tremendous added value due to the simplicity of the program. It allows us to offer an important service to our customers with very little administration on our end.
Dave Oliver, Owner, First American Home Furnishings

This will be Dave Oliver's first year to offer tax services to his customers at First American Home Furnishings, a rent-to-own company he started 26 years ago. It isn't because he hasn't had the opportunity. Many tax services have tried to get his attention over the years, but it wasn't until recently that he became convinced of the potential value in offering this kind of service. Related: Economy Presents Rental Dealers With Tax Service Revenue Opportunity.

"Programs out there were not user friendly and streamlined enough," he said. "Their processes seemed too time consuming and looked like they would take away from my core business." Oliver settled on Liquid Tax because of the system's simplicity. "Liquid Tax came along with a program that will be effective for both our customers and our company due to its simplicity. We never wanted to offer a tax service, but Liquid Tax is a no-brainer because they do all the work. We are going to give it a shot."

Liquid Tax launched three years ago as a less complicated alternative to traditional in-store tax services. Customers provide basic information on a form to a dealer who faxes it to specialists at Liquid Tax. Within a half hour, the return is complete, and a refund confirmation is faxed back to the customer. The next day, he can return to the store and pick up his refund check that is printed on the spot.

According to Ron Loftin, founder and CEO of Liquid Tax, he wanted to help rental dealers increase store profits without increasing their overhead. "Our program requires only two steps. There is no data entry, no need for tax knowledge, no separate requirement in the store. It's done quickly over the counter. It is 100% profitable."

"There is tremendous added value due to the simplicity of the program," said Oliver. "It allows us to offer an important service to our customers with very little administration on our end. We receive a commission for each form we fax and assume no liability because Liquid Tax prepares the return. The customer is happy because he receives his check quickly and is charged the lowest rate available for rapid-refund tax preparation. We can sell that to the customer. They can't get their taxes done for cheaper."

Oliver said First American Home Furnishings has begun to promote its tax service as customers look forward to receiving their refund checks soon. Liquid Tax provided posters and other promotional material as part of its service, another reason Oliver has found them easy to use. "From the start, Liquid Tax has been extremely easy to work with and has provided everything we've needed to run the program. Ron Loftin is very concerned about a dealers' success and has been great. We look forward to the coming weeks when tax season kicks in."

For more information on Liquid Tax, contact Ron Loftin at 888-541-4443.