The InForm website currently offers RTO dealers their choice of 2 Easter promotions for only $59.

The InForm website currently offers RTO dealers their choice of 2 Easter promotions for only $59.

"Easter is another of many annual holiday opportunities to drive more customers into your rent-to-own store with affordable, in-store promotional give-a-ways," says Chet Pensak, President of Inform Print & Promotions.

The InForm website currently offers RTO dealers their choice of 2 Easter promotions for only $59 each with the purchase of 500 imprinted postcards at the regular price. Total only $185, plus shipping (and tax for FL dealers). Choose from an 8' Easter Stocking of Toys or Baxter the Bunny with a wagon of 10-12 toys. (See photos left) Postcards can be selected from any of the 12 stock postcard designs at http://shopinform.com/stk_postcards.html.

Inform's new website also features downloadable "how-to" documents with instructions for successful traffic-building, promotional campaigns, including the following suggestions:

• Order holiday promotions a month in advance from www.shopinform.com.
• Predominantly display the giant give-a-way promotion in your store, with the included entry box and entry forms on the checkout counter.
• Hang the included window sign advertising the give-a-way.
• Decide a registration cut-off date and place an ad announcing the give-a-way date and registration deadline in your local newspaper.
• Do a direct-mailing to current customers or prospects within the zip code(s) around your store. 4-Color custom-printed postcards are available at http://shopinform.com/stk_postcards.html.
• Have delivery personnel locally distribute matching door hangers with incentive coupons about the promotion also available at: www.shopinform.com.

For more information or assistance organizing in-store promotions, call Chet Pensak, President of InForm Print & Promotions at 888-786-3676, chet@shopinform.com or visit www.shopinform.com.