Hulk Hogan has stayed relevant because people like and respect what he stands for. That's the affiliation we are leveraging for our current customers and target prospects.
Ann Davids, Senior Vice President and Chief Marketing Officer, Rent-A-Center

Rent-A-Center (NASDAQ:RCII), the world's largest rent-to-own company, announced today that Hulk Hogan is the latest "power personality" to join the lead spokesperson, Troy Aikman, the Pro Football Hall of Fame Quarterback and Fox Sports broadcaster, in the company's latest marketing efforts. "The Hulkster," twelve-time world heavyweight wrestling champion and WWE Hall of Famer, joins Aikman to explain the benefits of rent-to-own in a fun and engaging way. The work is scheduled to break late February.

Hogan, with his legions of loyal "Hulkamaniacs", enjoys broad popular appeal across multiple consumer segments. "Hulk has been a consistent presence on TV, in movies and in arenas across the U.S. for more than 30 years. He's stayed relevant because people like and respect what he stands for. That's the affiliation we are leveraging for our current customers and target prospects," explains Ann Davids, Rent-A-Center Senior Vice President and Chief Marketing Officer.

David Wilgus, principal and creative director at Dallas-based Launch Agency, adds, "Hulk is the ultimate showman. His outsized personality and high-energy performance style is tailor-made for TV, and to this campaign, in particular. He and Troy make a dynamic comedic duo."

The integrated campaign, created by Rent-A-Center Marketing Alliance partners RAZOR, Launch Agency, and Hispanic specialist Co. Jones, will include radio in addition to television, print, interactive and in-store marketing. OMD plans and purchases the broadcast media.

Rent-A-Center operates more than 3,000 company-owned rent-to-own stores in 50 states, Washington, D.C., Puerto Rico and Canada.