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Brick & Mortar 2007 Black Friday Report
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Dick Armey, FreedomWorks Hammer EU Ruling Against Microsoft |
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Apple iPhone to Grab 10 Percent Smartphone Share By End of 2007
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Large-Size TFT-LCD Shipments Record 33.1 Million in May |
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New Study
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U.S.
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70 Percent
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Census
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Prediction; Fuel To Reach $4 Per Gallon |
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The Web 2.0
Train is Coming; Get Your Business On Or Get Out Of The Way |
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Top 10
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LCD
Continues To Dominate Plasma; Plasma Shipments Fall for the
First Time |
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Survey;
Nearly 70 Percent of Workers Confident in Future of Current
Employer |
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Recruiters Get Aggressive As Labor Market Tightens |
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Teenagers Lead Early Adoption of Consumer Electronics |
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Flat
Panel TV Prices Predicted To Plunge In December |
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more... |
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58% of
consumers surveyed have two or more computers at home.
According to the results of a new study into
the state of the smart home, the one thing consumers want most
is convergence. The study, funded by Whirlpool, Hewlett-Packard Company,
Microsoft and others, the number of US online households
that consider the idea of a connected home - a home where
independent systems, like lighting, security and entertainment,
are linked and centrally controlled - "definitely appealing" has
held steady since 2005. However, more people than ever before
find it appealing and product convergence is the biggest
opportunity for growth.
"This report confirms our understanding that consumers do not
want to 'automate their homes' as much as they want to use
connected home technologies to solve life's small problems, save
themselves time, energy and money and provide peace of mind,"
said Mary Miller, Director of Marketing, Zensys, makers of the
Z-wave wireless chip and a study participant. "Our mission, as
an industry, is to provide consumers with seamless and
interoperable solutions."
"What consumers want most is an easy, seamless way to
integrate their smart home devices--their mobile device, their
TV, their appliances, you name it," said Carol Priefert, senior
manager, Whirlpool Corporation, the study's lead participant.
For instance, smart phone users report positive responses
from using mobile devices in the kitchen, not just for
communicating, but for scheduling, managing grocery lists and
listening to audio. By providing consumers with real-life
benefits via their cell phones to other smart home solutions,
demand should increase like never before.
Another opportunity exists among those living in states where
energy costs are high and utility costs could be controlled with
careful monitoring since they report being open to the idea of a
smart home.
"With volatile energy costs and an unpredictable economy,
people have never been more interested in finding ways to use
energy in their homes more efficiently and effectively to save
money," said David Dollihite, Chair of the Connected Home
Research Council and Vice President of Product Development for
Direct Energy, a North American retailer of energy and related
services that took part in the study. "Our study reveals that
energy management in the home is a rising priority for consumers
and may be one of the best opportunities for addressing the
North America strategic concern of energy independence. The
study goes further to recognize the need for cross industry
collaboration in delivering a consumer-friendly solution to
integrated energy management within the connected home."
In addition to convergence and energy monitoring, consumers
are interested in specific product solutions such as a wireless
memory card for digital cameras (so their camera can 'talk' to
their computer and printer) and a personal multimedia player
that offers a range of video capabilities including 'download
your favorite shows'.
"As highlighted by this market study, the proliferation of IP
devices in the home and increasing consumption of digital media
creates abundant opportunities for the broader connected home
ecosystem to work together to deliver the seamless experience
that consumers are demanding," said Tony Wan, Director of
Marketing, Cisco.
Following are some of the study's other key findings:
-- 87% of those surveyed have broadband Internet at home
-- 58% have two or more computers at home
-- 43% have a home network that allows computers and other
devices in the
home to communicate with one another
-- Top computer activities are checking news (72%) and instant
messaging
(49%)
-- 90% of online households in the US say they have used a
computer
recently for entertainment purposes--playing computer games,
watching
videos, listening to music, burning CDs, etc.
-- 34% report engaging in online social networking via sites
like
Facebook
-- People are cutting the cord: 12% of consumers in the US are
using
cell phones and 8% are using VoIP (voice communication over the
Internet) rather than landlines for home service
-- 57% of online households use cell phones in the kitchen on a
regular
basis
-- Audio activity is climbing thanks to portable devices and
computers
but multi-room home audio installations lack traction
-- 51% of workers who use a computer regularly at work feel they
have
some or complete freedom to choose from where they work, up from
43%
in 2005 and working outside the office is up significantly since
2005,
from 29% to 38%
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