RTO Dealers are getting energized about the DJ Kit. It is affordable, with an expected rental rate of $40/wk.
Kamran Yasnafar, President of Marketing, BriteLite Enterprises

Retailers are enjoying high sell through and 40% margins with BriteLite DJ Equipment.

BriteLite will be among those introducing new products to the RTO industry at the upcoming RentDirect Nationwide PrimeTime! buying show in Las Vegas (August 17-20). BriteLite offers a high-quality, professional product with multiple purposes. Primarily a set-up for part-time DJs, with lights and sound, its plug and play DJ Pack 3000 comes with all of the required components to also host a private party, for karaoke or for personal use as a very high-powered stereo. It has been tested in markets in the Southwest U.S. and Mexico and is now featured in over 80 stores. BriteLite will officially debut their product at the show and anticipates interest on a national scale.

According to Michael Hunt, Executive Vice President for The Nunn Company, which has been one of the first to try out the product in stores, "We have had success with it. Dealers seem to like it. In fact our dealers who have seen it have gone wild! It is an impressive product and is available at a good price. It offers real value to dealers in the rental business. They like it because they can rent it out short-term for events where people want to have a little fun with it or in the more traditional fashion in a rent-to-own contract for those who can take it away and make some money with it to pay the rental fees. Customers pay the same price for a rack stereo system but this has multiple uses and is much more powerful."

Kamran Yasnafar, President of Marketing for BriteLite, said, "Dealers are getting energized about it because the kit is easy to operate and also includes a manual and training video in English and Spanish. It is affordable, with an expected rental rate of $40/wk or $130-$150/month at 24 months. We expect both the concept and the product to take off. It seems perfectly suited to RTO and will offer dealers some very interesting and profitable options."

For more information on the BriteLite DJ kit, contact Kamran Yasnafar, President of Marketing, BriteLite Enterprises, 888.604.8881 Sales, 310.684.3190 Office.