It seems perfectly suited to RTO and will offer dealers some very interesting and profitable options.
Kamran Yasna, RTO Accounts Manager, BriteLite

Retailers are enjoying high sell through and 40% margins with BriteLite DJ Equipment.

In a brain-storming session by rent-to-own (RTO) dealers at the March Nationwide PrimeTime! Show, the BriteLite DJ kit was introduced as a new RTO product line, and the room was very excited about their rent-to-own revenue potential. Since then, sixteen different rent-to-own companies with over 80 locations are now carrying these kits.

"We manufacture a high-quality, professional product with multiple purposes," says Kamran Yasna, RTO Accounts Manager, BriteLite Enterprises. "Primarily a set-up for part-time DJs, with lights and sound, our plug and play DJ Pack 3000 comes with all of the required components to also host a private party, for karaoke or for personal use as a very high-powered stereo."

According to Yasna, Dearden's approached his company last year with the idea of selling the BriteLite DJ kit to their rental market because they saw its potential for their customers. They tried it out, and it has been a success. "Dealers are getting energized about it because the kit is easy to operate and also includes a manual and training video in English and Spanish. It is affordable, with an expected rental rate of $40/wk or $130-$150/month at 24 months."

Yasna met with Nationwide/RentDirect's executive director, James MacAlpine to talk about broader distribution for BriteLite in the RTO market.

"In RTO we are always looking for something new that sets us apart. BriteLite is a good example of a product you can't get anywhere else," says MacAlpine. "I admit, when Kamran first contacted me, I didn't think his DJ kit would move. But he explained that he already had dealers using it in some type of rental-purchase in the U.S., particularly in Hispanic markets. It also was in 200 stores in Mexico where customers would buy or rent to own and then either use it for a means of generating extra income or as a very nice home audio system. He convinced me of its potential. We started off slowly and put some in one of our warehouses. The initial results were fantastic, and we're now working to get BriteLite into a national program."

MacAlpine says Yasna was convinced he had a winner and is committed to getting the product into RTO. He will launch a full blown sales campaign to rental dealerships, officially introducing BriteLite in August at the APRO Convention in St. Louis and the Nationwide PrimeTime! Show in Las Vegas.

"We expect both the concept and the product to take off," says Yasna. "It seems perfectly suited to RTO and will offer dealers some very interesting and profitable options."

For more information on the BriteLite DJ kit, contact Kamran Yasna, RTO Accounts Manager, BriteLite Enterprises, 888.604.8881 Sales, 310.684.3190 Office.