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U.S.
Census Data Available Online For All US Counties |
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Economy |
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70 Percent
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Census
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Train is Coming; Get Your Business On Or Get Out Of The Way |
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LCD
Continues To Dominate Plasma; Plasma Shipments Fall for the
First Time |
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Survey;
Nearly 70 Percent of Workers Confident in Future of Current
Employer |
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Recruiters Get Aggressive As Labor Market Tightens |
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Teenagers Lead Early Adoption of Consumer Electronics |
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Flat
Panel TV Prices Predicted To Plunge In December |
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more... |
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The circumstances
have created a balancing act for consumers who are spending less
for discretionary items to compensate for higher costs for
necessities.
Discretionary spending fell in June
as consumers struggled with rising prices for essentials and
continued to lose confidence in the nation's economy. The
Discover U.S. Spending Monitor fell nearly a point to 85.9,
Economic confidence hit a new Monitor low, falling in June to a
level that is nearly 30 points lower than a year ago.
June is the sixth month in a row that consumer attitudes about
the economy have trended downward while spending intentions have
risen with living expenses rising beyond their control. The
circumstances have created a balancing act for consumers who are
spending less for discretionary items to compensate for higher
costs for necessities. So far, consumers have been resilient.
But there are signs the strain is beginning to show as more
consumers are showing less wiggle room in their budgets.
Consumers Cutting All Discretionary Spending Areas as They
Prepare to Spend More on Essentials
In a month when gasoline prices rose to new highs and food
prices continued to surge, a majority of Americans (55 percent)
spent more in June than May and almost half (47 percent)
prepared for higher expenses in July.
Since January, there has been a 50 percent increase in the
number of people who expect to spend more next month from 30
percent to 46 percent and a surge of 20 points from 46
percent to 66 percent in consumers who say they anticipate
higher spending on everyday household expenses like gas and
groceries.
Reduced discretionary spending has been the predominant response
for consumers looking to cope with the upward pressure on
monthly expenses. In fact, 56 percent report that they intend to
spend less next month on discretionary personal expenses like
dining out, or going to the movies, up seven points from just
six months ago.
But consumers also are taking additional measures to cope with
high gas prices. A strong majority (62 percent) are altering
their vacation plans this summer. An interesting fact is that 55
percent now say that they are cutting back on everyday living
expenses to offset higher gas prices. And while 41 percent of
consumers said their first line of defense against high gas
prices is to cut back on entertainment spending, 16 percent said
they looked to reduce gas and food expenses and 15 percent said
they cancelled vacation plans.
"In the last six months, we've watched consumer optimism about
the economy decline sharply and at the same time, witnessed a
forced rise in spending intentions spurred by high energy and
food prices," said Margo Georgiadis, executive vice president
and chief marketing officer for Discover Financial Services.
"Consumers are working hard to make ends meet, with some even
cutting back on groceries or sacrificing a vacation to
compensate."
High pump prices for gasoline, which averaged $4.15 a gallon
nationwide at the end of June, are especially hitting the
lifestyles of lower-income Americans. In fact, 70 percent of the
under-$40,000 annual income group reported that gas prices have
caused them to cut living expenses. Only 38 percent of the
people in the over-$75,000 segment have resorted to such cuts.
Overall, savings and investments was the only area to see a
slight increase in the number of consumers expecting to save
more.
Majority of Consumers Still Have Money Left Over After Paying
Monthly Bills
Since the first of the year, there has been a modest but
steady increase from 48 percent to 51 percent in the number
of people who say they have money left over after paying their
monthly bills. But of those who do have money left over, 32
percent now say that the amount they have left is less than the
previous month, a Monitor high and 11 points higher than just
six months ago.
The rise in the number of consumers having less money left over
coincides with an increased amount of consumers expecting an
added expense or shortfall of income over the next 30 days. For
the fourth straight month this number has risen, reaching a
Monitor high of 44 percent in June.
Among people who make less than $40,000 a year, there was some
positive news. Nearly 34 percent said they would have money left
over after paying monthly bills. This is the highest this number
has been since December.
Consumers Show Little Change in Attitude Toward Personal
Finances; Economic Confidence at Record Low
Consumers showed little change from previous months toward their
personal finances, as nearly 60 percent continue to rate their
finances as fair or poor. This number has consistently held near
60 percent over the last six months. However, 54 percent feel
their personal finances are getting worse, the same as last
month and a Monitor high.
Declining optimism among consumers towards their personal
finances has coincided with deteriorating views over the
economy. This month's Monitor saw its economic confidence
component slide to a record low. Only 15 percent of the country
rates the economy as good or excellent a record low and 54
percent give the U.S. economy a poor rating a record high. The
comparable numbers for January 2008 were 21 percent and 42
percent respectively.
"Consumers are continuing to feel pressure to spend more on
necessities," said Georgiadis. "Despite a majority continuing to
have some money left over after paying monthly bills, rising gas
and food prices has shaken their confidence in the economy and
given them little reason to believe their finances will
improve."
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