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LG Names Peter Reiner Senior VP Marketing for North America
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Reiner joins LG Electronics from Sara Lee Corporation.

LG Electronics has appointment Peter Reiner senior vice president, marketing and strategy, LG Electronics North America.

Reiner will be responsible for the coordination of LG's brand positioning and marketing activities in the United States, Canada, and Mexico for consumer electronics, digital appliances and mobile phones. He will report to LG Electronics North America President and CEO Michael Ahn.

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"Peter's leadership and expertise will be crucial as we expand our innovative product portfolio in the United States," said Ahn.

Reiner joins LG Electronics from Sara Lee Corporation, where he was marketing vice president for the Sara Lee Brand. Previously, Reiner held key product and brand marketing positions at Kraft Foods, Nabisco, Miller Brewing and Playtex Products.

Reiner received his master of business administration from Cornell University, in Ithaca, N.Y., and his bachelor's of arts degree from Emerson College, in Boston.


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