The
demographics of Aaron's customers and La Quinta customers are
very similar, so the two companies working together made perfect
sense.
Gary Reeves, Director of Partnership Development, Aaron's
La Quinta customers who currently receive email
communications from the hotel company will be extended an offer
for $50 off their first payment on any new lease agreement from
any of the Aaron's stores throughout the U.S. and Canada. "The
demographics of Aaron's customers and La Quinta customers are
very similar, so the two companies working together made perfect
sense," said Gary Reeves, Director of Partnership Development
for Aaron's.
Derek Blake, Vice President of Marketing for La Quinta, said,
"We became interested in an affinity marketing program with
Aaron's after we discovered that many of their employees were
choosing La Quinta for their travel accommodations. The initial
idea evolved into the ideal team effort - two cohesive brands,
sharing the same customer base, can now offer savings in
extended areas for millions of customers. It's the perfect
example of a win-win situation."
