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$154 Billion Tax Credit Expansion to Benefit RTO
07-01-09
RTO Online - The rent to own industry's trade website
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Rent-to-Own Dealers Capitalize on Fast Tax Refunds with Liquid Tax

 

As federal stimulus dollars begin to flow, one unlikely beneficiary is the $30 billion tax-preparation industry.

Liquid Tax, an Aggregate Tax Preparer and leading provider of tax prep solutions today's retailers need to help increase profits and customer counts with efficiency and automation, announced today that new tax breaks will drive fresh customers to it's dealer channel.

As federal stimulus dollars begin to flow, one unlikely beneficiary is the $30 billion tax-preparation industry. "It's because of this stimulus coupled with a weak economy and high unemployment rate that Liquid Tax has seen its dealer base grow so rapidly", says Cammy Loftin, Liquid Tax's President. "Billions of dollars in new and expanded tax credits for individuals has allowed our company to grow at an unprecedented rate. Our slimmed down program is an easy add on that creates seasonal profits for our dealers. Liquid Tax has created a low barrier to entry for potential dealers interested in providing our services and all with virtually no liability," she adds.

Unlike most preparers, Liquid Tax offers a flat rate tax prep fee which allows its dealers to easily assist in the stimulus initiative's multibillion-dollar expansion of the Earned Income Tax Credit, which last year transferred over $45 billion to low-income families. In addition many preparers charge fees based on how much money they obtain from the IRS and many set higher prices for customers seeking refunds. "Charging a flat rate tax prep fee gets around any apprehensions a Rent to Own, Pawn Shop or any other merchant may have concerning tax prep," Cammy says. "When owners and employees of businesses like RTO's and Pawn Shops feel comfortable about a program it's easier to sell," she says.

Somewhere in the neighborhood of 60% of all tax returns are handled by paid preparers, up from 48% in 1990. Liquid Tax and its RTO and Pawn Shop partners have an overwhelming opportunity to capitalize: The stimulus legislation enacted in February provides for $154 billion in additional refundable tax credits to families and small businesses over the next three years. Unlike Liquid Tax which charges a flat rate to prepare a basic federal return, most prep companies charge $250 to $450 for that same basic return, with the fees often set toward the high end of the range if the taxpayer receives a credit-related refund. This creates a strong incentive to encourage customers to seek credits based on their income, number of children, willingness to insulate their homes, or a purchase of real estate. "We've worked especially hard to create a pricing structure that is simple and easy for our dealers and clients to understand," says Cammy. "Just in the last four weeks we've had an overwhelming response to our early sign up discount. RTO's, Pawnshops, used car lots and a host of other merchants are really beginning to see the value in offering our tax prep service, " says Cammy. "As a result of this overwhelming response we have extended our early sign up promotion of $99 to run through July 15, 2009," she concluded.

About Liquid Tax
Liquid Tax is the affordable tax preparer. Unlike most other tax prep companies, Liquid Tax offers everything most individuals need filed federally for one low flat rate. Unlimited W2's, unlimited dependants, Schedule C's, and Schedule A's, and much more -- all with no additional fees. You'll be hard pressed to find a better tax prep deal from any other tax preparer offering the exact same services. Liquid Tax is a simple, affordable tax prep service offering consumers a flat-rate, unlimited tax prep fee; designed for customers who have the most basic tax needs but have been overcharged for years by traditional tax prep companies. We are the pioneers of flat-rate tax prep on a national scale.
For more information on Liquid Tax, visit www.liquid-tax.com or call us at 1 888-541-4443. Liquid Tax services are offered by Aqueous Partners, Inc., headquartered in Duluth, GA.

 

RTO Online is the official channel for Rent-to-Own Industry News and the only independent source of news for the rent-to-own, rental-purchase, lease-purchase trade. RTO Online (Rent to Own Online) represents the choice of the entire RTO Industry for trusted information, as it happens.

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