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Rent2Buy.com Strikes an Affiliate Partnership with RealtyBargains.com
07-27-10
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Rent2Buy.com Strikes an Affiliate Partnership with RealtyBargains.com
Rent2Buy.com Launches Interactive Rent-to-Own Marketplace

 

Partnership provides RealtyBargains.com clients with access to a powerful new financing alternative for property seekers on the path to home ownership.

(WHIPPANY, N.J.) - Rent2Buy.com, an innovative online marketplace providing consumers rent-to-own options on an eclectic mix of products and brands, announced a partnership today with RealtyBargains.com, a leading real estate portal offering more than a million distressed property listings to consumers nationwide.

The partnership will create a direct data feed of listings to Rent2Buy.com, empowering consumers with the rent-to-own option on RealtyBargains.com properties. The partnership also enables consumers to make a rent-to-buy offer on thousands of foreclosure properties directly with the selling bank.

"We are thrilled with our new partnership with RealtyBargains.com," said Moti Kahana, founder and president of Rent2Buy. "This will not only substantially increase Web traffic to Rent2Buy.com; it will result in cross-pollination of sales to other rent-to-own categories."

According to market research, 27 percent of consumers looking for homes through Rent2Buy have expressed interest in rent-to-own furniture and appliances.

The Rent2Buy system puts consumers on the path to big ticket purchases without having to apply for a loan. Instead, the rental fee is applied as a down payment toward their future purchase of the item.

Kahana recently announced the beta launch of Rent2Buy.com (see story) as an interactive marketplace for wide-ranging categories of purchases, including real estate, automobiles, furniture, jewelry and appliances.

Applying Rent2Buy to property is a natural evolution, says Kahana, especially with the state of the economy and today's real estate market.

"Many good customers got hurt in the downturn," says Kahani. "Their credit may have been dinged, but they are still worthy buyers. Rent2Buy gives them the opportunity to prove their creditworthiness by paying on time and then take ownership of the property."

At the end of the rental term, the customer can apply the purchase to a down payment on the property, or walk away if the market is still uncertain. Conversely, sellers are exposed to a larger base of potential buyers who are motivated to buy.

About Rent2Buy
Rent2Buy is the world's eMarketplace for renting or leasing nearly anything with the option to buy it. Rent2Buy works for consumers who are looking to try out a big ticket item before making a commitment, or for those short on cash but will have the money later. Rent-to-Own professionals can create a custom online store at www.rent2buy.com and gain access to a world of potential rent-to-own customers.

Rent2Buy is the brainchild of developer Moti Kahana, who pioneered the direct-to-consumer sale of used cars at discounted prices through his Automoti system. Since its launch in February 2010, Rent2Buy has already successfully sold thousands of used rental vehicles using the "try before you buy" concept.

 

RTO Online is the official channel for Rent-to-Own Industry News and the only independent source of news for the rent-to-own, rental-purchase, lease-purchase trade. RTO Online (Rent to Own Online) represents the choice of the entire RTO Industry for trusted information, as it happens.

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