It's a unique product with multiple applications. I don't think anyone else has anything like it. I've been in bus 32 years, and I've not seen anything like it.
Michael Hunt, The Nunn Company

Retailers are enjoying high sell through and 40% margins with BriteLite DJ Equipment.

The Nunn Company announced initial success as it recently branched out from its line of wholesale appliances and electronics to include a product new to RTO – a professional DJ kit by BriteLite Enterprises. A member of the Nationwide Southwest buying group based in Amarillo, Tx., Nunn offered the kit to its RTO customers in West Texas, Kansas, Oklahoma and Eastern New Mexico and was pleased to very quickly sell out its inventory and return to BriteLite to order more.

"We picked up BriteLite's DJ kit in April on the request of Nationwide who carries the kit," says Michael Hunt, Executive Vice President for The Nunn Company. "It is a very complete and high-quality product that functions not only as a DJ set-up with lights and sound, but also as a very nice stereo. Nationwide thought we would be good candidates to try it out in our market. And we have had success with it. Dealers seem to like it. In fact our dealers who have seen it have gone wild! It's a unique product with multiple applications. I don't think anyone else has anything like it. I've been in the business 32 years, and I've not seen anything like it."

Kamran Yasna, RTO accounts manager for BriteLite, explains that BriteLite spun off of DFX Professional last year hoping to reach the RTO market with a novel concept that would appeal to customers on a variety of levels. Its newest plug and play DJ Pack 3000 comes with all of the required components to host a private party, for DJ or karaoke services or for personal use as a very high-powered stereo.

"The kits are ideal for birthday parties, corporate events, house parties, weddings, religious events and family gatherings," he says. "But they also appeal to aspiring DJs or those with DVD capabilities who want to host karaoke events. You don't have to be a professional to use or sell our kits. Everything comes preassembled and ready to use. The kit is easy to operate and also includes a manual and training video in English and Spanish. Most importantly, the kits are affordable. They cost $1045 each. Dealers can expect to rent them for $40/wk or $130-$150/month at 24 months."

Hunt admits he was a bit surprised at the response he has gotten from the kit but understands why it has potential. "It's very practical and sellable," he says. "It is an impressive product and is available at a good price. It offers real value to dealers in the rental business. They like it because they can rent it out short-term for events where people want to have a little fun with it or in the more traditional fashion in a rent-to-own contract for those who can take it away and make some money with it to pay the rental fees. Customers pay the same price for a rack stereo system but this has multiple uses."

Sixteen different rent-to-own companies with over 80 stores are now carrying BriteLite DJ kits. Deardon's, a Nationwide member dealer, is one of them. "We have been carrying BriteLite DJ kits for close to a year and the margins are very, very, very good," says Frank MacLean, Buyer for Dearden's. "The extra accessories like microphones, lights and fog machines are also doing well. Better yet, you won't find this product in any of the big box chains."

According to Yasna, BriteLite will formally introduce the product at the upcoming Nationwide PrimeTime! Show in Las Vegas. There, dealers will have a chance to see firsthand how the product works, test its quality and talk to people, like Michael Hunt, who have found real application for it in the market.

"It's a good product," says Hunt. "It's a specialty product. When Arash shows it off, people will like it."

Nunn is a wholesale distributor of the RCA, Samsung, Mitsubishi and Hitachi electronics and Frigidaire and GE appliances in addition to name brand a/c and furniture lines. For 99 years they have sold their products to independent retail dealers, jumping into the RTO market 45 years ago. For more information, visit www.nunnco.com .

For more information on the BriteLite DJ kit, contact Kamran Yasna, RTO accounts manager,
BriteLite Enterprises, 888.604.8881 Sales, 310.684.3190 Office