We plan to be a pacesetter in the cash price marketplace as well as in the lease ownership arena
Bob Bloom, president of ColorTyme

The Temple RimTyme staff poses with Travis John, District Manager (kneeling left); Robert Wall, Store Manager (standing 4th from left); Tim Hogan, Vice President (standing right of Robert); and Scott Savell, Regional Director (kneeling right).

With 12 successful custom wheel and tire franchise locations already under its belt, ColorTyme opens its first RimTyme store in the Lone Star state in Temple.

Featuring 2,000 square-feet of showroom space along with an updated service bay, the former American Tire Rentals store provides wheels and tires for cars, light trucks and SUVs.

"We'll be competing for customers looking for wheels, tires or more than likely a combination of both," said Scott Savell, RimTyme's regional director. "We know we can be – and will be – competitive in each of those categories." Listen to RTO Online's podcast interview with Scott Savell.

The new Texas store features wheels from Verde, Helo, RADD, Ice Metal, ROX and BIGG as well as a selection of tires. As part of a well-planned marketing strategy, the new RimTyme pledges to have a set of wheels in stock for any customer's vehicle or they will receive a $50 credit toward their purchase or first lease payment.

"We plan to be a pacesetter in the cash price marketplace as well as in the lease ownership arena," said Bob Bloom, president of ColorTyme. ColorTyme franchises ColorTyme Custom Wheels and RimTyme models in addition to its traditional rent-to-own stores. Listen to RTO Online's podcast interview with Bob Bloom.

ColorTyme is working to ensure entrepreneurs have the ability to find the business franchise that makes dollars and sense for them.

"RimTyme opens up an entirely new opportunity for our established rent-to-own franchisees as well as for people on the lookout for that new ground floor opportunity that yields personal and economic satisfaction," said Jim Deering, ColorTyme's director of franchise development. Listen to RTO Online's podcast interview with Jim Deering.

This particular RimTyme is the first corporate store under this brand for ColorTyme. The company is planning to open a handful of additional corporate RimTyme stores before the end of the year. Exact numbers and locations have not been disclosed.

ColorTyme has ColorTyme Custom Wheels or RimTyme stores currently open in Macon and Warner Robins, Georgia; Charlotte, Durham, Fayetteville, Greenville, Raleigh, and Spring Lake, North Carolina, North Charleston, South Carolina; Nashville, Tennessee (2 stores); Kennewick, Washington and now Temple, Texas. ColorTyme is headquartered in Plano, Texas.