"Custom signs are an inexpensive way to make your RTO's unique services and products known"Ea.
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Photo/Signs4Retail

SIGNS4RETAIL recently announced the debut of the company's new website, www.signs4retail.com.

SIGNS4RETAIL announced a new easy-order, quick-ship custom rent-to-own banner program. "Rent-to-own is a customer service industry, and savvy rent-to-own dealers know it's their special products and services that give them the edge over the competition," says Stephen Lenhart, President of SIGNS4RETAIL.

"Do you give the first week's rent free, offer a $5 referral reward, stock MSI's newest mini-notebook and Nintendo Wii's or offer short-term big-screen specials for the SuperBowl? Custom signs are an inexpensive way to make your unique services and products known," Lenhart continues.

In the past, RTO dealers have been forced to work with small and expensive local sign shops. Now SIGNS4RETAIL's 50,000 sq.ft. manufacturing plant, offers new high-speed, large-format digital printing technology at affordable custom prices. Dealers simply call SIGNS4RETAIL with the banner size, colors and custom message. SIGNS4RETAIL does all the work designing the banner for maximum visibility and ships usually within 48 hours.

Lenhart offers dealers these common sense custom banner tips:

1. Keep the message short. Whatever size banner you hang, Lenhart advises to keep the text under 5 words. The shorter the message, the bigger the letters and the easier for customers to read from far distances. Note: a banner is not the place to worry about posting legal restrictions or disclaimers.

2. Choose bold fonts for maximum visibility. "Artsy fonts often used by graphic designers to create a brand in printed direct mail pieces, point-of-purchase displays and on price tags, don't necessarily generate results on banners being read by customers driving by at high speeds," says Lenhart. He advises using big, bold, non-seriph fonts like Arial Black, Franklin Gothic Heavy, Impact Bold and Cooper Black.

3. Use bright, high-contrast colors for maximum impact. Whatever your store colors, Lenhart suggests you may have to add or change some colors on banners for greater impact. For example, if your colors are blue and white, put blue and white letters on a yellow background .He recommends using primary, high-contrast colors and the following color combinations in order starting with the highest visibility: black and yellow; black and fluorescent pink or orange; blue and yellow; purple or green and yellow; red and white; red and yellow.

4. Choose the right banner type for the location. Traditional banners hang easily on buildings, awnings, between poles, inside the store from high ceilings and on the sides of trucks. If the banner needs to go out by street where these things to hang from may not be available, however, Lenhart recommends a pole banner, (often called a Feather Dancer) that easily attaches to a stake in the ground.

5. Hang your banner tight (but not too tight) for long life. No banner is meant to last forever. But for long life, whether hanging your banner against your store, against a truck or out by the road, make sure the banner is tightly secured and most importantly does not flap in the wind. The banner will last years if bolted through each metal grommet to a hard substrate. If that's not possible, Lenhart suggests that bungi-cords attached to each grommet stretch in the wind and are better than rope.

6. Hang pennants for low-cost excitement. When hung properly, banners are static. Pennants, however, are designed specifically to blow in the wind and create a festive purchasing mood. According to Lenhart, pennants are super inexpensive and add tremendous attention-getting power to your banner investment.

In addition to offering custom banner for RTO Dealers, SIGNS4RETAIL recently debuted its new line of stock outdoor banners and signs with RTO industry-specific messages including: RENT-TO-OWN, NO CREDIT CHECKS, ENJOY A BIG SCREEN TV TODAY, LOW MONTHLY/WEEKLY RATES, QUALITY BRAND NAMES, LEASE PURCHASE, NO LONG-TERM OBLIGATION, , CASH ADVANCE and more.

For more information on custom signs or SIGN4RETAIL's complete line of stock banners, Feather Dancers and pennants visit: www.signs4retail.com. To order, call: 407.433.2153.