The Cash Store joins our fast-growing roster of leading U.S. and global financial services firms, and we look forward to helping the company expand its global reach and visibility.
Scott Cutler, EVP and Co-Head of U.S. Listing and Cash Execution, NYSE Euronext

Cash Store Financial Services, Canada's largest payday loan company, today announced that its common shares have been authorized for listing on the New York Stock Exchange ("NYSE"). The Company expects the shares to begin trading on the NYSE on June 8, 2010, under the symbol "CSFS". The Company will retain its primary listing on the Toronto Stock Exchange under the trading symbol "CSF".

In connection with its application to list on the NYSE, Cash Store Financial filed a registration statement on Form 40-F with the U.S. Securities and Exchange Commission (view documents).

"We regard the NYSE listing as an exciting development for Cash Store Financial and its shareholders," said Gordon J. Reykdal, Chairman and Chief Executive Officer. "Our move to the NYSE represents an opportunity to reach a broader investment base in the United States, and will help us gain greater exposure in this critical investing market," continued Mr. Reykdal.

"We are pleased to welcome Cash Store Financial, Canada's largest alternative financial services company, to the New York Stock Exchange," said Scott Cutler, EVP and Co-Head of U.S. Listing and Cash Execution, NYSE Euronext. "The Cash Store joins our fast-growing roster of leading U.S. and global financial services firms, and we look forward to helping the company expand its global reach and visibility."

Cash Store Financial operates 510 branches across Canada and employs 1,900 associates.