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Spring High
Point registrations fell 8% to 75,5367.
Spring 2009 High Point Furniture
Market attendance fell 8% to 75,5367 total registrations. Of
those registered, 44,237 listed themselves as Buyers.
Brian Casey, President and CEO of the High Point Market
Authority, was pleased with attendance in light of the
current economic turmoil.
"In light of the difficult environment, the number of buyers
and designers who chose to make the trip to Market this Spring
is really a testament to the strength of the High Point Market
and its relevance to our industry's leaders," Casey sad.
"We had a surprisingly good market," says Brian Sprinkles,
sales and marketing manager, Whitewood Industries for example.
"I guess everyone's expectations, including ours, were a little
lower than normal, but they were far exceeded in the end. We
made a concentrated effort, probably a four-month process
leading up to Market, to reach out to accounts and continually
remind them about our programs, services and products. When it
came time for Market, we were on their radar. Our traffic was up
in comparison to last Market, and we wrote some substantial
business on our new introductions."
Dixon Bartlett, who as principle of HB2 Resources consulted for
two exhibitors—Turning House Furniture and Norwalk
Furniture—recounts, "Right from moment one, both of our
showrooms—Turning House, which was a new launch, and Norwalk,
which was a re-launch, were busy, busy, busy…and we stayed busy
in both showrooms right on through Thursday morning. Folks that
we were hoping to see showed up, and lots of people that we
didn't expect to see showed up as well."
Adds Reyna Moore, director of marketing, Norwalk Furniture: "The
High Point Market exceeded our expectations in terms of the
traffic that we saw. We knew we had to be in High Point and we
had certainly done everything we could as a company to put our
best foot forward, but how busy we were—from Friday right
through to the end of Market—was just phenomenal."
And serious they were. As Steve Crowder, chief executive
officer, Guildmaster, notes, "Retailers They came to Market to
work, and they were looking for something to give their stores
excitement."
"We know that some 2,475 buyers returned to Market this
Spring after being absent for at least a year or more," Casey
says. "At the same time, we welcomed 7,807 new buyers who had
never shopped High Point Market before, and more than 1,500
international buyers from around the world traveled to High
Point to experience the breadth and depth of this Market. And,
of the 14,769 designers shopping our Market, 2,498 did so for
the first time ever."
Jeff Scheffer, president, Universal Furniture, where
attendance was up 2 percent, was among those exhibitors who
participated in Pre-Market that headed into Spring Market 2009
armed with products fine-tuned by the positive feedback of
market leaders. "We did a lot of work prior to Market, including
participating in Pre-Market where we showed the new Paula Deen
collection," Scheffer says. "We blew the doors off at Market.
There is a rock-star quality about Paula that created a real
buzz in the Market and the product was received very well."
The Fall 2009 Pre-Market is set for September 14 to 15.
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