The rent-to-buy concept has already proven to be tremendous successful. We look forward to leveraging the demand for this financing option to a wider range of products and industries.
Moti Kahana, CEO, Rent2Buy.com

Photo/RTOonline

Rent2Buy.com.

Rent2Buy.com announced the beta launch of its "rent-to-buy" interactive store marketplace. Utilizing its proprietary backend technology, Rent2Buy enables retailers a hassle free means of creating additional revenue streams through the rent-to-own business model. The site will serve as an aggregator - providing consumers with a wide-ranging selection across multiple categories including real estate, automobiles, furniture, jewelry and appliances.

Rent2Buy is the brainchild of Automoti developer Moti Kahana. Automoti was acquired by Hertz in 2009 (see Hertz Rent2Buy). "Rent2Buy will allow consumers to 'test drive' virtually anything in the marketplace," Kahana said. "We are thrilled to introduce this concept to the online retail environment. The rent-to-buy concept has already proven to be tremendously successful, such as when Hertz applied the business model to the car rental space. We look forward to leveraging the demand for this financing option to a wider range of products and industries."

Rent2Buy aims to be a one-stop shop, offering consumers rent-to-own options on an eclectic mix of products and brands. "The marketplace serves as a single destination for consumers looking to avoid borrowing money for major essential and/or luxury purchases. Instead applying the rental fee for those items as a down payment towards their future purchase," Kahana said.

The rent-to-own concept is especially appealing in today's economically trying times. Rent2Buy.com will introduce the concept to a wider range of consumers - giving them the ability to "try before they buy" on big ticket purchases without the financial strain caused by outright or credit purchases.

About Rent2Buy
Rent2Buy.com was developed by Moti Kahana following the sale of his previous Automoti assets to Hertz, one of the best-known names in the rental space. Offering a preview of the multifaceted Rent2Buy marketplace, Hertz Rent2Buy marries the Company's first-rate fleet of cars and fantastic customer service with unmatched technology in order to make executing and managing rent-to-buy transactions seamless.