Tom's multi-unit experience combined with his more recent focus in the automotive rental industry adds a valuable new dimension of expertise to Premier's network of franchisees.
Mike Lewis, Vice President Operations, The Premier Companies

Tom Gould has been named Dealer Operations Liaison for Premier Wheel Workz, a position created to more fully support Premier's automotive franchisees. Gould, who opened a Premier Wheel Workz dealership in 2007 (see story), will work with closely with VP of Operations Mike Lewis (video) and Franchisee Liaison John Darden (video) to support dealers across Premier's five brands.

Related: See Video interviews with Premier franchisees, executives and staff

Gould is a 20 year rent-to-own industry veteran including 10 years as Regional Director for Rent-A-Center. Tom's multi-unit experience combined with his more recent focus in the automotive rental industry adds a valuable new dimension of expertise to Premier's network of franchisees.

In his new capacity, Gould will make routine field visits and provide individual training necessary to help dealers take their businesses to the next level of growth and productivity.

Premier VP Ops Mike Lewis commented, "As Premier grows, so has its commitment to and services for its dealers across the nation, some with single stores and some with multi-unit locations. Ongoing training in operations, marketing, finance, expansion, and human resources has helped our franchisees to punch through a bad economy, expand to meet business and personal goals and given them the ability to fine tune their management. We have found that even the most experienced dealers have at least one area of their business that is new to them or that they would prefer not to handle. Tom and I have found that we can step in with the support they need and help them."

The national office of Premier Rental-Purchase is located in Williamsburg, Virginia. All Premier stores are independently owned and operated. Visit Premier's website at www.premierrents.net or call (800) 2-Premier and ask for Trooper Earle.