To meet increased demand, DATATrue has added Executive Account Managers who are new to DATATrue but seasoned veterans in their respective fields.

L-R Steve Lenhart, Bob Kassner, Ron Burch.

"DATATrue has experienced a 300% increase in business over the past 9 months," states Gene Sacco, President of DATATrue, a company supplying application and banking-verification services to the rent-to-own channel. To meet this demand in three service divisions Sacco announced the addition of three Executive Account Managers who are new to DATATrue but seasoned veterans in their respective fields and fall under the Sales and Business Development department lead by Dan Jobrack, Executive Vice President for the company.

The Rent to Own Division sales will be headed up by a long time friend and partner in the RTO industry, Mr. Steve Lenhart. Lenhart brings an extensive rental-purchase and direct-marketing background to the new position at DATATrue including 12 years as General Manager and Marketing Director for SALE!SIGNS, a leading supplier of promotional signs, price tags and merchandising aids to the Home Furnishings & RTO Industries), 7 years as Sales Manager for Ideal Software (developers of The Ideal Rental Manager (TIRM) with over 500 users), and the last 4 years as the National Sales Manager for RTO Online, Inc. Steve can be reached at steve@datatrue.net or 662.253.5014.

Heading up the Payday Loan and Check Cashing Division is Mr. Bob Kassner. Bob is a veteran in the retail financial services industry with over 12-years servicing under-banked consumers. Most recently Bob has served as Divisional Vice President and Regional Director of operations with Advance America and CNG Financial. Prior to that, Bob owned his own retail furniture business. His experience in the retail environment and with the sub-prime consumer will be invaluable in his new position. Bob can be reached at bob.kassner@datatrue.net or 513.494.2990.

Taking the lead in the Property Management and City, County and State contract division is Mr. Ron Burch. Ron brings a vast level of experience having spent the past 30-years working with state and county departments in various community and government positions. Ron's keen eye as a Certified Law Enforcement Officer, Code Enforcement Supervisor and Emergency Management Program Manager bring a supportive aspect to the fundamental DATATrue services as an experienced investigator of criminal activity, codes and ordinances. Ron can be reached at ronburch@datatrue.net or 321.208.8347.