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Related articles
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Whirlpool to Offer Front-Load Features in Top-Load Models |
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LG Whirlpool
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Maytag Workers Strike, Closing Iowa Plant |
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Maytag
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Maytag Reports 7.3% Sales Increase |
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Maytag Features
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Maytag Q2 Sales
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Maytag to
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Maytag
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Maytag Reports Lower Q1 Sales and Earnings
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Maytag Named 'Partner of the Year' by DOE and
EPA |
Maytag Warns Q1 Sales Will Not Meet
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February operating earnings 25% below plan |
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Owners of
side-by-side and French door style refrigerators are more likely
to report experiencing a problem with their appliance (with 13%
reporting problems), compared with owners of freezer-on-top
style refrigerators (8%).
Bosch, Kenmore Elite, LG, Samsung and Whirlpool Gold rank
highest in satisfying customers with major kitchen appliances in
their respective segments, according to the J.D. Power and
Associates 2008 Kitchen Appliances Study released today.
The study measures customer satisfaction in five segments of
kitchen appliances: dishwashers; free-standing ranges; built-in
cooktops and wall ovens; freezer-on-top style refrigerators; and
side-by-side and French door style refrigerators. Customer
satisfaction is measured based on performance in six factors:
operational performance (including how well the appliance
functions, noise level and energy efficiency); operational
features (such as the number of settings available and appliance
capacity); ease of use; styling and feel; price; and warranty.
Dishwashers
For a third consecutive year, Bosch ranks highest in customer
satisfaction with dishwashers, performing particularly well in
the areas of operational performance (which includes dishwasher
noise level and energy efficiency); ease of use; and styling.
Following Bosch in the rankings are Kenmore Elite and LG,
respectively.
Side-By-Side and French Door Style Refrigerators
For a fourth consecutive year, Samsung ranks highest in
satisfying customers with side-by-side and French door style
refrigerators. Samsung performs particularly well in four of six
factors: operational performance; ease of use; styling and feel;
and operational features. Sub-Zero and Kenmore Elite,
respectively, follow Samsung in the segment rankings.
Freezer-On-Top Style Refrigerators
Kenmore Elite ranks highest in customer satisfaction with
freezer-on-top style refrigerators and performs particularly
well in the operational performance, ease of use and operational
features factors. Following Kenmore Elite in the segment
rankings are Whirlpool Gold and GE Profile, respectively.
Free-Standing Ranges
Whirlpool Gold ranks highest among free-standing range brands
(defined as units containing both a range and oven that are not
built into a kitchen countertop), and performs particularly well
in operational performance, ease of use and warranty. LG and
Kenmore Elite follow Whirlpool Gold in the rankings,
respectively.
"Kitchen appliances are extremely reliable and owners can
typically expect many years of solid performance with low
incidences of problems from most major brands," said Dale
Haines, senior director of the real estate and construction
industries practice at J.D. Power and Associates. "This makes
the achievements of Bosch and Samsung-which have received awards
for three and four consecutive years, respectively-particularly
impressive, especially in light of the fierce competition among
the array of appliance manufacturers."
The study finds that, in previous years, price was one of the
more important factors contributing to customer satisfaction
with kitchen appliances. However, in 2008, price became less
important and ease of use became more important in driving
satisfaction, indicating that appliance brands that have
controls and displays that are easy to use are increasingly
distinguishing themselves from competitors.
"As kitchen appliance features, controls and displays become
more sophisticated, it is particularly important for
manufacturers to ensure that the appliances remain intuitive and
simple to use, lest owners become frustrated and dissatisfied
with their machines," said Haines. "The fact that price is
becoming less important to consumers may reflect that owners are
willing to purchase a more expensive appliance in order to
obtain greater functionality and value over the life of their
machines, which can span between 10 and 15 years."
The study results also include the following key findings:
-- Energy efficiency is a more important driver of satisfaction
among dishwasher buyers than among owners of other types of
kitchen appliances.
-- Owners of side-by-side and French door style refrigerators
are more likely to report experiencing a problem with their
appliance (with 13% reporting problems), compared with owners of
freezer-on-top style refrigerators (8%). In addition, more than
one in four (26%) of side-by-side and French door style
refrigerator owners purchased an extended warranty, compared
with 17 percent of freezer-on-top style refrigerator owners.
-- Approximately three in four new refrigerator and dishwasher
owners report that their appliance is Energy Star certified.
Approximately one-half of new free-standing range or built-in
cooktop and wall oven owners say the same.
The 2008 Kitchen Appliances Study is based on responses from
14,782 consumers who purchased one or more new kitchen
appliances through a retail store or their new-home builder, or
received one through other means (such as a gift) during the
previous 24 months.
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