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 In addition to educational sessions, RAMA
will hold its annual Gala Awards Dinner Thursday, February 26.
The Retail Advertising and
Marketing Association will welcome Life is good founder Bert
Jacobs and lululemon athletica founder and chief product
developer Chip Wilson to its annual Retail Advertising
Conference at the Mandalay Bay Resort and Casino in Las Vegas,
February 25-27, 2009. Both entrepreneurs will discuss their
brands and the immense success they’ve had in growing their
business.
Chip Wilson will present "Going Golden: lululemon athletica," on
Wednesday, February 25 at 2:15 p.m. As the founder and chief
product developer of lululemon athletica, Wilson will share his
concepts behind building such a dynamic and successful brand.
Wilson founded lululemon athletica in 1998 with the mission to
provide people with components to live longer, healthier and
more fun lives. As founder and Chief Product Developer of
lululemon athletica, Wilson influences all areas of the company.
Headquartered in Vancouver, British Columbia, lululemon
manufactures, distributes, and sells its products in over 35
stores across North America and internationally. Wilson was
named Canadian Entrepreneur of the Year for Innovation and
Marketing by Ernst & Young in 2004.
Bert Jacobs will discuss how "Optimism Can Make Anything
Possible" on Thursday, February 26 at 9:15 a.m. Jacobs, chief
executive optimist and co-founder of Life is good apparel and
accessories, will discuss branding and the importance of a
positive attitude when it comes to doing business and developing
fresh ideas. The colorful collection of apparel and accessories
feature a familiar character the world has come to know as Jake.
Life is good products are sold in nearly 5,000 stores nationwide
and in 29 countries, and the company was named in 2007 by
Advertising Age as one of 50 outstanding brands marketed today.
In addition to educational sessions, RAMA will hold its annual
Gala Awards Dinner Thursday, February 26 at 7:00 p.m. where the
winners of the coveted RACie awards will be announced. The RACie
award – Retail Award for Creativity, innovation and excellence –
is given to retailers who exhibit ingenuity and unique
creativity throughout the year in advertising and marketing
campaigns. Entries are judged by a distinguished panel of top
retail advertising executives.
RAC 2008 will also feature special creative and CRM session
tracks.
The Retail Advertising & Marketing Association is a division of
the National Retail Federation.
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only independent source of news for the rent-to-own, rental-purchase,
lease-purchase trade. RTO Online (Rent to Own Online) represents the choice
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