The rent-to-own business kept coming out as the best fit for me and my goals.
Steven Dwyer, ColorTyme Franchisee

Steven Dwyer, ColorTyme Franchisee.

Steven Dwyer has owned companies his entire business career, but he's a novice in the rent-to-own business. His new ColorTyme store, grand-opening on Sept. 18 in Waterbury, Conn., is one of three he plans to open within the next four years.

"After I sold my insurance business I researched the franchise opportunities in a variety of industries," Dwyer said. "The rent-to-own business kept coming out as the best fit for me and my goals, so I talked and met with several national RTO franchisors, narrowed the field to two, and was approved by both companies. Then I went out to actually visit stores and interview franchisees in several states.

"All in all, ColorTyme was my most attractive option," Dwyer said. "ColorTyme is much more flexible in its offering to new franchisees, and the company is allowing me to plan my growth in the areas that are the best fit for me."

ColorTyme CEO Bob Bloom said, "Steve is an invigorating addition to the ColorTyme family. He has the right attitude and perspective on customer service for the RTO business and for ColorTyme. We expect him to be a success in his new Waterbury store, and beyond."

Dwyer said he plans to be a solid contributor to his community. "I've been working closely with Waterbury's Economic Development office, and I have great plans for this area and for my customers," Dwyer says.

ColorTyme, the oldest franchised rent-to-own company in the United States, operates 214 stores in 34 states. RimTyme, the company's custom-wheel-and-tire franchise brand, operates an additional 15 stores in seven states.