New platform allows car buyers to cross-shop rental brands for used car inventory while taking advantage of Rent2Buy's unique ‘try-before-you-buy' concept.

(WHIPPANY, N.J.) - Rent2Buy.com, the world's eMarketplace for renting or leasing nearly anything with the option to buy, announced the Rent2Buy Virtual Auto Mall. Planned for a January 2011 rollout, consumers in the market to purchase a used rental car can visit one online location and view inventory for sale from a variety of rental car companies in their area.

"The Virtual Auto Mall marries Rent2Buy's unique ‘try-before-you-buy' concept with a traditional auto mall," says Moti Kahana, founder of Rent2Buy.

The Rent2Buy system allows participating rental car companies to list units for sale that are still on rent, therefore avoiding the traditional fees and time associated with a traditional auction sale. In turn, car shoppers have the option to buy the vehicle and apply the rental fee to the purchase, or simply pay the rental rate and walk away.

"Car dealers in a traditional auto mall benefit from the ability to pool resources, while the concentration of inventory and variety of brands make the auto mall a car buying destination," says Kahana. "This type of marketing alliance empowers dealers—or in this case, rental car companies—to sell more cars with less money spent on marketing."

The Rent2Buy Virtual Auto Mall allows shoppers to cross-shop inventory between trusted rental car brands using a search results matrix similar to results screens on Expedia, Orbitz and Kayak.

If the Rent2Buy concept does not fit a particular sales situation, sellers have other solutions to offer the customer, such as rent-to-own, lease-to-buy or "make an offer" arrangements.

For more information, contact Moti Kahana at 888-386-6660 or info@rent2buy.com.

About Rent2Buy
Rent2Buy.com is an innovative online marketplace providing consumers rent-to-buy options on an eclectic mix of products and brands. For used rental car sales, the Rent2Buy system allows participating rental car companies to list units for sale that are still on rent, therefore avoiding traditional auction fees, or units already grounded at the car sales location. Car shoppers have the option to buy the vehicle and apply the rental fee to the purchase, or simply pay the rental rate and walk away. Other options include rent-to-own, lease-to-buy and "make-an-offer" deals for grounded inventory. Rent2Buy is the brainchild of developer Moti Kahana, who pioneered the direct-to-consumer sale of used cars at discounted prices through his Automoti system. In 2009 Kahana sold Automoti to Hertz Rent-A-Car, which became Hertz Rent2Buy.